Social media has now become many businesses key component within their marketing plan. If you aren’t on social media, your competition may be benefiting from interactions from potential customers who could have been interacting with you. Most companies will have some sort of social media account commonly being either Facebook or Twitter but they could be missing out. Here are 3 other social media platforms, which may be worth considering for your business.
With this platform a video or image will permanently delete itself after a few seconds of viewing which means every second needs to count. However, this should be viewed as an advantage opposed to a limitation.
Instead of trying to fit messages in such a time-constricted social environment, brands should use the time constriction as an angle to its message. This can be done through a quick glimpse of an upcoming product to leave you wanting more information or a suspense filled clip or intimate invitation to meet on another platform. These are just a few ways Snapchat could be used for you business. When it comes to sending your message out, you can decide how long your snap will be from 1 to 10 seconds and you can also add effects like different gradients, stickers and the ability to write as well as draw over your message to truly catch people’s attention.
A platform that largely caters to the prized millennials, Tumblr has become known for, among other things, its humorous GIFs, but the possibilities are endless for it. With its unlimited post character count and the prominent place that is given to visual content, Tumblr is the platform of choice for many brands, such as Kraft or Sephora, to showcase the culture around their products. Recipes, tutorials and how-tos are some of the angles of a brand’s social storytelling that definitely belong on Tumblr.
Instagram allows you to show a curated version of your brand. If you take a look at Taylor Swift on Instagram, she projects this incredible idea of intimacy. She might post about her day, choosing things which may not seem interesting like her cappuccino or how she’s decorating her house, but will make them seem interesting and engaging by making the images very aesthetically pleasing and artistic as well as adding a nice caption to go along with it.
This is used in the same way as teens and everyone else. You can show stylized and complementary images of your products or a service you provide, photos of people engaging with your brand or other photos that help potential customers feel intimate with your brand.
These networks can be very useful in different ways, as each offer something different. Linking these networks to your primary source of social media and sharing activity is also a good idea. This means you can post a tweet or Facebook status telling your followers to follow your other platforms as well a share some of the activity across the board in a way to promote each network.
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