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Current Trends in Web Design

It's always important to know what is in vogue so your brand doesn't get left behind, feeling dated. Here are our top trends in web design at the moment.

Ditching scrolling hero images/banners

Something, which cannot be underestimated, is the first fold of your landing page. This is the first thing users of your site will see once they enter the landing page so you must ensure use of an image/banner is used effectively in order to communicate your company message.

However, using this type of content to start the initial conversation with visitor is slowly loosing its impact. Many people do not have the time to view a selection of banner images that explain the core aspects of a company, meaning that a majority of the time just the first image is seen.

Alongside this is the issue of banner blindness where people become unreceptive to adverts, as they will view the banner as an advertisement. This will have a huge impact on click through rates seeing the call to action within these hero images going to waste.

Due to the rise in mobile with regards to Internet browsing, this type of image is becoming more redundant. This is often due to the load time of high-resolution images, which are often condensed to fit the screen size.

 

Large header images are disappearing

The use of large images on homepage banners is becoming less frequent due to the advent of premium web typography. A greater emphasis is being placed on copy, with calls to action and welcome text being displayed in the banner in order to improve performance and speed of the site.

Simple typography with large font used to communicate the key of the page will lead to a more stripped back banner design. Making your website more digestible through a streamlined approach could gain your business more attention as you are opting against the whistles and bells approach.

 

Less is more

With a greater emphasis being placed on responsive web design in 2015, ensuring a synergy in website content across desktop and mobile is becoming more prominent from an SEO perspective. Search engines are unlikely to view your website favourably from a ranking perspective if they have to allocate more of their time to navigate multiple versions of your site that repeat the same content.

It is highly likely that the overall user experience of your website will be improved through optimisation for mobile and other devices this means that your bounce rate will be reduced. This is a key factor, which needs to be taken into account as Google looks into this when deciding your sites ranking position.

Your websites purpose will ultimately affect the type of design and content detail that you incorporate but with tools like Google’s mobile friendly test, you can test variations of your web pages.

Visitors are likely to place trust in your website if you are able to establish calls to action throughout your page content in a simple fashion. Providing value for potential customers is likely to make them either enquire or convert due to a straightforward customer journey.

 

Professional photography

Using professional photography opposed to stock photos is another method that businesses can add to ensure that their website adds value. Using these professionally taken images reflecting your services and staff, it will show that you have put real thought in to the aesthetic element of the user experience.

Despite the vast amount of stock photography available to portray emotions concept to fit small budgets, there is an element of risk involved with using them. There is a high possibility that a stock photo that you have chosen may have been seen by one of your customers elsewhere, which immediately reflects on your business. Professional photography allows you to benefit from the expertise of a photographer and have a niche set of photos to pick from that best reflect your brand.

 

Off-canvas menus

This tool is basically your mobile’s “side menus” which are usually accessed by clicking the toggle button for the menu, as they are hidden from the main frame of the page. It is now common that these colourful icons are being used to hide the side menu providing a more enjoyable experience to the user.

Using this type of menu allows for a level of consistency across an array of devices, as your website will be easier to navigate for visitors. This promotes devices agnosticism in your digital activity, which is a result of your platforms being able to work together with no special adaptations.

If your business needs an update or an entirely new design for your website, our bespoke team of design and development experts specialise building innovative and professional websites, which guarantee results for your business in any industry.

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