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How the Internet has helped small businesses gain customers

The internet has revolutionised the way in which business is carried out throughout the world.

The internet has revolutionised the way in which business is carried out throughout the world, giving consumers unparalleled levels of choice, as well as the ability to compare prices across a whole range of sectors, helping them find the best deal for whatever they’re after; be it a product or service.

Whilst internet giants of the likes of Amazon and Asos have redefined the way we as consumers buy products, it has also transformed the way in which small businesses operate and gain new clients. With the world market open to all through a quick Google search, it has never been easier to make your business available to your target consumer base.

How to make the internet work for you

Before the World Wide Web, the most common way in which small businesses would go about finding customers is by networking within their communities. This no doubt remains a key facet to small business life, but with the popularisation of internet shopping, a whole new world has opened up. This is especially beneficial to business who are local specialists, or fill a particular niche in their local market which could find success on a much larger scale with the right preparation and tools for the journey online.

Sites like Etsy, where particularly talented individuals can sell their wares through an established storefront are a great example of how the internet has enhanced the potential for any business, regardless of size (usually a maximum of two, in Etsy’s case), to get their product out there to a potentially international audience.

 

The Little Things You Can Start Doing Right Now

Getting online can greatly streamline your business, and potentially reduce costs across a number of areas of expenditure. Here are just a few examples of areas where the internet is saving your business money:

Mailing Expenses

Crafting and then circulating an E-Newsletter is nowadays the best way to keep your customers up to date with what you’re doing. There are tons of platforms out there that will help you produce one for free, and once you’ve hammered out a template, you’ll save yourself time and money by building a customer database which can automatically help you reach your clients, whilst saving you the money involved in a traditional lettering campaign.

Go Paperless

There are a great many programs out there which will help your business put more of its admin through digital channels, thus reducing your paper burden and streamlining your communications and logistics. If this doesn’t seem worth the hassle, just remember that automated

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