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Is Your Website Driving People Away?

Your website may have been running for a while and to you it all seems to be looking fine and running well. However, are you wondering why your website isn’t getting as much business as you would have hoped? There is a possibility that there’s a problem with your site and certain areas could be driving people away. This will pose to be a huge problem if you are relying primarily on your website to get business. Here are some issues with websites that your site could have that may be driving people away.

Auto-Playing Music

Through time it seems this feature is fading and is no longer occupying as many websites as it was a few years ago. However, the odd website hasn’t realised how annoying and off-putting this out-dated feature truly is. It’s quite common for Internet users to watch TV or listen to music whilst they are browsing the web. This means that a soundtrack will basically be ruining the users web experience, as they will have to stop their music or pause what they are watching to listen to a running soundtrack they aren’t interested in. If people are at work and have their computers on silent then the soundtrack will just be an addition to the loading time of the site.

Scrolling adverts

One of the most repellent things a website could have would be a scrolling advert. One of those rectangular adverts which pop up in the centre of your screen when you’re trying to read an article and won’t go away until you have put in your email address or somehow managed to find the X carefully hidden in the background of the screen. This is a massive hassle if you’re just trying to read an article and can't find the X as very few would put in their email address. I’m sure most people visiting the site would redirect if one of these ads came up on their screen.

Out-dated Content

If the most recent article on your website is dated from a year or two ago it won’t exactly give a good impression to your users. There is a chance they will think you may have just given up or are no longer active which is never a good sign. It's vital to ensure that your blogs, news or social media feeds are always updated to keep up brand recognition and ensure customers you’re still in business.

Badly written content

It is imperative that when you are writing blogs, posts or anything for your business that you write for the right audience this means that if you are writing for teenagers then maybe writing with quite a laid back and relaxed style would be best and then if you are running a serious company with the target audience being other business people then writing formally would be your best option. However, no matter who you are writing for, assure that your grammar is shipshape as it looks highly unprofessional if there are spelling mistakes, missing punctuation and so on.

No social media links

Social media has become a one of most effective marketing platforms in the modern era and it just so happens to be free. If you aren’t on Twitter, Facebook or LinkedIn then you need to modernise your marketing approach and realise that in today’s world they can really help your business out. It is important to link your website to social media and have the icons easily visible on your homepage. Doing so will get more traffic to your social media accounts and will increase your followers so more customers can keep up with what the company is doing. Social media links show that you are a progressive company, open to embracing new media platforms. This also means if people follow you they may like or re-tweet your posts and will be promoting your business for you.

Ugly landing pages

Though it is pretty much a given having an ugly and basic looking website can be very off-putting for a user. Worse yet if your website is really ugly it could look unsafe to be on if items are pixelated, there is an influx of colourful images and the font isn’t in continuity with the rest of the site. Basically if the site looks rushed it could be seen like this and people will leave in fear of getting a computer virus. This is perhaps the most repelling aspect of a website so it may be a good idea to hire a web designer to get some expertise on the matter.

Slow loading speeds

A massive turn off on a website is if the loading speeds from each page is very slow. People can naturally be impatient online and in this day and age it is uncommon for navigation too and from pages to take no longer than a few seconds. People will instantly become stressed out and will probably leave your site for one of your competitors. To ensure a quick loading speed you will need to make sure that all the images are suitably compressed and that the website scripts are optimised.

Not responsive

The Internet is constantly evolving to such an extent that it is a necessity that your website is responsive. This is partially because of the new Google algorithm, which you can learn more about, in one of the last blogs we posted. This algorithm will be penalising those sites that aren’t responsive and rewarding those that are by giving the top spots on the Google search engine rankings. Therefore, they will be easier to find. The responsive web also allows the users to have a much better experience if they are viewing it on their mobile, as they won’t have to pinch and zoom in to read anything. If this was their only option and your site wasn’t responsive, then many potential customers would bounce straight off your website because they would have a poor user experience.

Complicated Navigation

Making it easy is the key for someone to enjoy their visit to a website. People can often become frustrated if the website is difficult to use especially if they are not the most technical people who struggle with computers as it is. When they visit the homepage they will want to see the area of their interest in seconds. No one will want to go rifling through a website trying to find what they’re looking for they would just go to a competitors site in hopes that it is easier to navigate. 90% of users will leave a site if they can’t find what they are looking for within 2-3 clicks.

Ensure you are giving people the information they have come for

Would you pay to have your gardening companies' advertisement on an electronic stores website? No… no one in their right mind would this is because the target audiences would be completely different. It is important that the content on your website relates to your company and the product you are providing. However, a trap you could be falling into is creating adverts targeting search phrases that are familiar to your own industry sector, yet in practice the people using them will be looking for something different entirely. It’s important to keep an eye on your PPC advertisements and ensure people get what they are looking for when they land on your website.

Conclusion

If your website ties in with any of these areas then we suggest that you get them looked at especially if your site isn’t responsive yet. It may be a good idea to get a whole new website designed if your site has an influx of the issues above. In which case we recommend going to a web design company. Angle Studios will talk to anyone and know how to build a modern website best suited for your company.

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