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What colour schemes should your branding use?

How to select the correct colours to represent your brand, your website and the sector you're in!

 

The selection of colour can dominate almost every aspect of our lives, many times a day, everyday, whether you noticed it or not. When choosing a particular brand of health food it is natural for people to choose an agrarian colour like a green as it reminds us of the environment and nature. Therefore, colours subconsciously effect our decisions daily and are one of the best forms of communicators that all of us deal with everyday.

 

Brand recognition is imperative for a company to become more and more well known. This means that when it comes to first building a company, it’s important that logos and colour schemes are right for your market as changing them after the company is already becoming well known can destroy your brand. Imagine if the McDonalds logo went from red and yellow to green and blue, it wouldn’t work, as McDonalds is synonymous with red and yellow. You don’t even really have to look at the logo; if you saw a similar shape with the same colours you may already think it’s the McDonalds logo.

 

A colour scheme can communicate to your clients what morals, values and philosophies you stand for as well as what you will do for them if they choose to give you their business. Within design each colour means something different:

 

Blue: Security, Trust Worthy, Stability, Loyalty, Wisdom, Confidence, Trust, Friendliness, Preservation, Courage and Science.

 

Orange: Cheerful, Passion, Pleasure, Enthusiasm, Fascination, Creativity, Fun.

 

Red: Energy, Power, Vigor, Leadership, Courage, Passion, Activity and Joy.

 

Yellow: Optimism, Childish, Freshness, Law, Education and Arrogance.

 

Pink: Romantic, Feminine, Love, Beauty, Creative.

 

Green: Wealth, Money, Calming, Trees, Ambition, Endurance, Healing, Calm, Generosity, Natural, Completion, and Protection, Environment.

 

Black: Powerful, Mysterious, Elegance, Sophistication, Functionality.

 

Purple: Royalty, Sophistication, nostalgia, mystery, spirituality.

 

Brown: Earthiness, Natural, Simplicity, Durability and Rustic.

 

Taking the psychological analysis into account, ask yourself if your colour scheme works on a number of levels, as it will need to. This step in your business marketing strategy is critical to everything not just your website design. It will influence your marketing materials heavily from business cards to leaflets and your website. This means whichever colour scheme you choose it will be the main essence of the direction and forcefulness of your message.

 

A colour scheme is not only important for the brand of your business but should also be considered for your website as well. The colour scheme can greatly influence a customers thought process and buying decision. These colours that are chosen are there for a reason, in hope that the human mind will interpret it with what they believe the certain colours are supposed to mean. Therefore, it’s important to understand the consumer behaviour.

 

So in conclusion, choosing the right colours is vital, as it will be giving off a message, so make sure it’s a message suited to your company. For instance, if you’re opening up a gardening company maybe colours like brown and green would best suit the company. However, don’t overdo it. Using an influx of bright colours whether it suits your company’s message or not can be a big turn off and look totally off brand.

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