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House of Lords

Branding

After initially being shortlisted to 4 from a list of 35 agencies, Angle were appointed to rebrand the Terrace Restaurant and Lords' Bar.

Brief:
To design and develop creative and artwork for rebranding one of the House of Lords' restaurants. We were to tasked to encourage employees to use the restaurant as opposed to using outlets.


Project Description:
Following the successful win we were invited to make a visit to the House of Lords. We were able to see the restaurant and bar being used. We carried out various research, managing to speak with a peer to gain knowledge of the places they like to eat and what styles/brands they like to be associated with and this gave us a good steer to what we needed to do to ensure the branding, P.O.S, and packaging was more attractive to the House's employees, increasing footfall.


Project Details:

  • Research
  • Personas
  • Branding
  • Point of Sale
  • Packaging
Research, moodboards and personas

Research, moodboards and personas


We looked into the types of menus, styles and establishments the likely target audience would be used to reading and like being connected to.

From our research and talking to our Peer contact, all communication should be simple but to the point.

Research told us that silver/grey is a colour Peers are used to seeing and associate with whilst out of House. Photography is very important and requires serious consideration to ensure a well-conceived message is conveyed correctly.

Concepts and design development

Concepts and design development


We carefully thought about the restaurant's surroundings and USPs. The river and the terrace is the main selling point and so we chose this as the primary theme. Sitting on the terrace alongside the river Thames can't be bad - so we used this fantastic view as the focus point and the focus of what we were producing for our client. This was well received and was agreed swiftly and smoothly!

Developing a graphical device

Developing a graphical device


With any brand it is important you have something to 'hang off' the brand and this was that! From the view you receive from the terrace we created a 'graphical' device that can be used throughout the branding from literature to menus, posters and packaging.

By creating a device it then becomes instantly recognisable to the brand, connecting and engaging the customer. 

Final logos

Final logos


So the final logos were agreed...

This concept was considered the more modern of the two being presented. A freehand signature is associated with:

• Relaxation

• Personal touch

• Upmarket

Signatures are often utilised by well-respected restaurants which Peers are accustomed to using.

During the design development process it was decided that the House of Lords branding would be attached to the restaurant and bar logos.

Example of posters used within the restaurant

Example of posters used within the restaurant


Using the right photography is key to messaging and tone. Who could resist mouthwatering roasties and a fresh salad like these? Unless of course you don't like roasties nor salad!

Packaging

Packaging


We were tasked to design 'new look' sandwich packaging. Aside from the design itself, we thought a nice touch was to allow the sandwich maker to sign their sandwiches, symbolising personalisation, friendliness and promoting that they are 'freshly-made' by different people each day.

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