Angle were appointed by the management team at the BioGateway as preferred suppliers of branding and digital to help launch the life science network from Discovery Park, Kent.
The BioGateway is a global collaboration for pharma businesses to work together. There are some global brands on the management board one whom Pfizer. Locate in Kent are heavily involved which has meant the Angle team work alongside a number of teams and other sponsors.
We were tasked to design and produce a brand, website and supporting material such as delegate pack and banners for the launch event.
How we worked with the Management Team
BioGateway had a project leader who was our day-to-day contact, working in daily contact to meet deadlines. We were in contact with Locate in Kent to ensure everything was dovetailing nicely. Read Locate in Kent's testimonial - it's a really good one!
As the launch event approached we ensured the website was fully tested and ready for launch. Banners arrived and the folder artwork sent off and printed by another preferred member. Our job was done! Everyone was happy the launch event enjoyed a very busy day with good talks from pharma businesses looking to collaborate in the BioGateway.
The first project was to come up with a brand! We were heavily influenced by the BioGateway's project manager - that's all good, we're happy to take guidance, if in the long run it means the logo will be approved by the board. Due to the tightness of the deadline we were pleased this was the case.
The natural choice was DNA - but this has been used to death. So, why would we want to use this? So the linking device was the preferred choice - we can see why they chose this route because that's exactly what the BioGateway is.
The Young BioGateway was derived from the work EBP do with schools in and around Kent. Working tirelessly to engage children and our next generation to take an interest in science and the importance of it.
Angle have designed the Young BioGateway logo to work alongside the BioGateway logo to appeal to the young, budding scientists amongst Kent schoolchildren. After many options that were presented, the simple option was chosen.
Once we were appointed as the agency of choice we worked with the management team to plan and create a brand used across their materials and online presence.
Creating wireframes allowed us to present to the client the user journey of their site and how we would advise the pages are laid out for the best user experience.
The creation of moodboards and focus groups was a crucial part of ensuring that the right tone and image was created for the BioGateway to establish itself as a collaboration for pharmaceutical businesses to work together.
Following wireframes to move to responsive website designs for desktop, tablet and mobile, showing our client how the website will calculate and adjust accordingly.
The concepts are a good representation of how the website will look so the project manager to could present to the management team.
Due to the tight deadlines and guidance already shown they flew through approval. We are already looking to develop the site, but for a phase one everybody was really pleased.
To aid the launch event we were asked to create some banners outlining what the BioGateway is all about.
They took pride of place next to the delegate sign in desk.
They can be used together and separately to engage with businesses looking to join the BioGateway network, either by being a sponsor or a member.
As part of the launch we produced a folder to hand out to delegates at the launch event. It was a very simple project - it had to be due to the very tight deadlines! It was just an outer folder for the delegate information packs to be inserted in. These were produced by Locate in Kent's marketing team were producing.
It has been a great and rewarding experience working with you and the team and we are looking forward to extending that well into the development of the BioGateway.