Angle initially started work with Brachers to aid in the user experience of their old website. With two different navigation bars, there was some concern that users where not locating the content they intended to view. After the addition of some clever heatmapping tools, we could visually represent clicks, taps and scrolling frustrations their users endured. The next step for this project was a website rebuild to deliver a much more positive user experience.
Starting with the wireframes we established initial user journeys and page layouts before moving onto the much more appealing stage…the design. Working to their brand colours and guidelines it gave the look and feel that extra level of professionalism.
A client’s favourite part of the project is seeing the ‘front-end-build’. This is basically everything visual that a website visitor will see and is often the first point the build feels real. Built using the agreed design concepts this was a quick pit-stop before the next stage.
The ‘back-end’ development combines and integrates the CMS (content management system) with the front-end code, enabling the client to input their desired content. Often the longest stage of the project we work tirelessly (with a lot of coffee) to ensure from an admin point of view, the website is as user friendly as possible.
The result of the build is an easy to navigate website containing content in a wide range of services and knowledge items, some of which even date back to 2013.