This site uses cookies to make things awesome for you. By continuing to browse the site, you are agreeing to our use of cookies. Find out more

Savoy

Packaging

Angle’s work for another client, Reginald Ames, caught the attention of The Savoy in London. After helping Reginald Ames with their proposals to The Savoy, we were asked to design The Savoy’s green tea envelopes. This tea would be put on display throughout the prestigious hotel and sold in the hotel shop.

How We Started

How We Started


The best ideas always seem to come from humble beginnings. The initial concepts for The Savoy green tea packaging were hand drawn and simple.

It was clear that any packaging for The Savoy needed to be strong and striking. We had to make sure the packaging portrayed the elegance and prestige associated with The Savoy brand. Sizing was also paramount. You may have noticed that tea envelopes are fairly small, it’s quite a skill to be able to fit all the information required onto them.

Once we were happy with the initial concepts, we tidied them up, transferred them into a more presentable format (one doesn’t present hand drawn designs to The Savoy, no matter how good they are) and talked them through with our client.

Multiple Concepts and Design Developments

Multiple Concepts and Design Developments


We presented several concepts to The Savoy, each variations of the simple, elegant theme we originally drew by hand. We worked with The Savoy to refine the preferred design, then we set to work producing the final print ready artwork.

Completed Prototype

Completed Prototype


  • A classy but contemporary look
  • Echos of The Savoy’s glamourous history
  • Practical but beautiful

Take a look at some similar projects...

House of Lords

House of Lords

Branding

View Project

Key Safe Company

Key Safe Company

Various

View Project

The BioGateway

The BioGateway

Brand and Website

View Project

Betteridge & Milsom

Betteridge & Milsom

Branding and Website

View Project

Kent Police

Kent Police

Design for print/POS

View Project

Ready to get cracking?

There is an eager team of creatives, developers and project managers ready to get stuck into working on your project.

Start your project