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Swim1st

Digital Marketing

The Challenge:

We wanted to build a system that would modernise the management of swimming club galas and events across the country, reducing the amount of administration required to run them.

Our Approach:

Following market research, we put together some clean designs which would display data in an easy-to-read, graphical way.  We then set about building the website in such a way that each club could customise the system to meet their own branding requirements and roll it out as easily as possible.  Finally, in early January 2016, we rolled the system out to our first client!  You can try the system for free for 7 days here!

Market Research

Market Research


We put a lot of time into investigating current techniques involved in what exactly went into the planning and running of swim galas and events, and we found that there was a lot of administration involved with the process.   Working with swim club owners, we identified key areas that could be improved on and set about coming up with solutions in a fully automated capacity, which as an added bonus, meant making the system greener too, as statistics and analytics can be accessed at any point, from anywhere with an internet or mobile internet connection.

Concepts, Design and Development

Concepts, Design and Development


It was crucial for us to be able to put across the data we wanted to in a clean and presentable way, so that end users with variable technical skills would each be able to use it without difficulty.   Our User Experience (UX) team set about creating usability and accessibility wireframes, which our designers used to create the concepts and page designs.  Developers took to these designs and built the ExpressionEngine CMS, customising it in turn for ease-of-use.

Post Launch

Post Launch


Post launch, it was crucial that as many relevant people as possible knew that this system was live and accessible. We utilised social media streams and targeted down to find people with keen interest in swimming, along with those who were members of swimming clubs on Facebook as a part of our advertising strategy.  We are still in the early stages of this campaign, but have already drummed up considerable interest in the system!  We are confident that Swim1st will gather speed and become a renowned cloud-based system for the swimming world, from amateur through to professional clubs.

How it works


Swim1st is a completely paperless solution to managing your swimming galas and events. Every event can be exported as a .csv file for your records! You will be able to login 24/7 to access your records. No human time or power needed!

Smartphone and Tablet-friendly

Don’t worry if you need to update Swim1st on the go; Swim1st is responsive so the website will recognise the device being used to view the website. Even if your current website is not mobile-friendly Swim1st is, meaning you and your users can use the website without problems reading the content.

Want to learn more?  Click here to visit our Swim1st brochure site.


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