When you think of Conversion Rate Optimisation you think of Google Analytics and Hotjar reviews to help plot your next moves to increase engagement. Don’t worry, we used to be guilty of this before CRO became a ‘thing’!
Things have moved on and now we have our own series of frameworks to make CRO more considered.
The speed that tech develops can’t be ignored. This is why CRO is crucial for every website, especially for businesses that rely heavily on their site for lead generation.
So, how can it help your SaaS? This is simple. If you are predominately focusing on organic and PPC traffic sources then you’re relying on COLD prospects finding you. They’ll have no focus on requirements or specific funnels to suit your audiences, so you’ll be missing out big time!
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