Conversion Rate Optimisation (CRO) is crucial for continued growth.
When you think of Conversion Rate Optimisation you think of Google Analytics and Hotjar reviews to help plot your next moves to increase engagement. Don’t worry, we used to be guilty of this before CRO became a ‘thing’!
Things have moved on and now we have our own series of frameworks to make CRO more considered.
The speed that tech develops can’t be ignored. This is why CRO is crucial for every website, especially for businesses that rely heavily on their site for lead generation.
So, how can it help your SaaS? This is simple. If you are predominately focusing on organic and PPC traffic sources then you’re relying on COLD prospects finding you. They’ll have no focus on requirements or specific funnels to suit your audiences, so you’ll be missing out big time!
Driving to ultimate conversion is what every SaaS should be striving to do.
There are four ways to attract leads. Watch the videos to find out how we would drive more opportunity and read on the next page about the frameworks we’ll use to accomplish the goals.
We have designed and built frameworks to help us to identify users, what their pain points are and a strategy to deliver what your prospects want to see, which will increase engagement and ultimately conversion.
To identify the perfect intro, customer niche focus, strategy stacking (this is clever!) and working out design authority for each user type to drive engagement.
Working with your SEO agency we will ensure what was outlined in the Growth MappingTM is implemented. The Content Lead MagnetTM will identify the lead & beacon magnets we should be using to capture the leads.
In this framework, we identify what it takes to move users through the funnel and to identify core value.
We use this framework to accurately track what your competitors are doing, analysing and taking action if it impacts you.
Angle has devised a tracking system framework to ensure consistency when reporting on activity.
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