User experience (UX) design isn’t just about the visual appeal of the page: it’s more broadly concerned with the moment-to-moment interactions and journeys undertaken by each and every visitor on your website.
Every project is different and requires a unique approach. Whether your website is intended to sell products, generate phone calls or offer a compelling digital service in and of itself, the needs of your users are likely to be highly specialised.
Before any visuals have been designed or any code committed to text editors, UX Strategy is the first step in the process – an overall master plan for what the business and your website needs to achieve and ways in which this can be accomplished.
When it comes to your website project, we want to take the time to get it right. This means really getting to know you and your business – and your clients.
No optimisation project can offer the perfect usability experience to all users in all circumstances, and our UX strategy experts are here to clarify what your business really needs, learn what users are searching for, and define what success looks like for you.
Our team will research the needs and behaviour of your site’s current visitors via a number of methods including data investigation with website analytics tools, customer surveys, focus groups and competitor examination – allowing us to create a powerful plan to meet your users’ needs and fulfil your business targets.
We’re often brought on to improve existing websites with poor usability, and we’re happy to do that – but taking the time to strategise before work has even begun on a new website means you won’t have to worry about fixing mistakes down the line.
Building a website with great UX right out of the gate is so much more effective; simply put, it’s both inefficient and expensive for you to have a website built and then put it through various rounds of revisions to get it right.
Without a good UX strategy, it’s hard to know which features of your site to prioritise or what your users will genuinely respond to – and some seemingly common-sense assumptions may actually be harming your conversions in ways that aren’t readily apparent.
By taking the time to do the homework and truly understand the needs of your company, we can create a usability strategy that really works for you and helps you get the most from your website.