As the digital world continues to rapidly evolve, maintaining an up-to-date website is no longer a luxury, but rather a necessity. Here at Angle Studios we understand the importance of keeping your website fresh – as it becomes evermore obvious that a relevant online presence cannot be underestimated. 

We have outlined seven reasons why you should be prioritising your website needs to be kept up-to-date in 2024 – some of which can be simple, yet effective enhancements, while others will require a deep dive.

Seven reasons why keeping your website up-to-date is essential in 2024:

  1. Optimised user experience

Modern website design will ensure that your visitors can navigate through your site effortlessly, leading to increased levels of engagement and prolonged browsing sessions. 

Think about it like this, if your user experience is below par then your ideal audience will quickly become frustrated that they cannot find what they are looking for and ultimately feel underwhelmed. 

Regular updates will ensure you incorporate the latest user-friendly features, which will contribute to a memorable and enjoyable experience for your website visitors – which moves us on to our next key point…

 

  1. Current trends and latest technology

Consumer preferences and technological advancements are rapidly evolving. If your website is not meeting those current trends and latest technology it can set an unwanted tone of irrelevance and stagnation. 

Continued integration of latest technology demonstrates your business has a commitmentment to staying on trend and that you are adaptable. This is even more important for your website visitors, who are yet to buy into your services and/or products. 

Brand loyalty is something that is becoming increasingly difficult to maintain, especially in the current financial climate – however, you will always benefit from repeat custom should you be providing a top-level service.

BUT… as we say, those who are yet to buy into your brand are not going to stick around for long if you aren’t demonstrating that your business is where they want to be.

 

  1. Improving your visibility: Search Engine Ranking

It’s no secret that search engines will favour websites that are regularly publishing fresh, high quality content and adhering to modern search engine optimisation practices. The easiest means of achieving this is to ensure you have regular reviews of your website to ascertain what requirements you are meeting, and those you are not.

Climbing the search engine rankings = greater exposure for your business.

Putting it simply: 

  • Greater exposure – leads to…
  • Increase in enquiries – leads to…
  • More opportunities to convert – leads to…
  • Increasing revenue

 

  1. Enhanced Security

Comparable to just about any analogy you can think of (we like to reference cars at the garage), older and out-of-date websites breakdown. Tech and website logic that is dated cannot cope with latest updates being deployed to code, plugins and more. 

This leads to security issues, none more so on websites that are serving the masses who are buying products. Cyber threats are becoming increasingly sophisticated, so maintaining the latest security patches and software updates is paramount.

Not sure what your requirements are? We can help…

Disregarding such updates leaves you in a position of negligence – and not only that, shows to your audience that you’re not overly worried about their safety online. You wouldn’t be best pleased if your information was part of a leak or if your banking details were breached – so why would your audience?

The simplest method to alleviate this… keep your website up-to-date and uphold your reputation as a trustworthy online business.

 

  1. Mobile responsive design

Mobile responsive design remains a highly important aspect for your website. Ensuring compatibility across various screen dimensions, resolutions and devices will guarantee an optimal viewing experience for the highest percentage of your audience possible.

“As of 2024, 60.67% of website traffic comes from Mobile Devices. By 2025, there will be over 1 billion 5G connections globally.” ~ whatsthebigdata.com

With the majority of internet traffic coming from mobile devices you want to ensure future proofing, accessibility and meeting requirements for search engine ranking.

  1. Streamlined functionality

As a website becomes dated its functionality becomes obsolete. This leads to various breakdowns as mentioned above – and a significant problem with this will be your website speed. Longer load times cause not only friction points, but also have an impact on your search engine ranking… there’s a theme emerging here of the knock-on effect of several points raised!

 

  1. Staying ahead of your competition

Such as the fierce marketplace businesses find themselves in (even the more niche offerings) staying ahead of your competition remains important. A well-maintained website will help to stand out and leave behind those fellow businesses who aren’t applying the same level of detail to their user’s experience.

You need to position your website to showcase your brand as a leader in your industry. 

Key points to take away and a snapshot reminder of why you need to keep your website up-to-date in 2024…

  • Don’t underestimate the importance of being on trend
  • Keep in mind that so many variables on your website have a knock-on effect, one thing doesn’t typically work without another
  • Investment into your website is an investment into the longevity of your business
  • Optimisation is as important as having a website in the first place
  • Work with a trusted partner who will best understand your aims and provide the solutions to get you to where you want to be.